The Darling is a celebration of three unique suburbs that come under the umbrella of the Eastern Bays. Collectively it is a friendly community where many residents have a long and happy history in the area.

Eastern Bays shoppers enjoy the good things of life - quality of goods and services. Living is contemporary and shopping eclectic. They move around the suburbs to enjoy the unique things each mainstreet has offer - while Newmarket is full of glitz and glamour as New Zealand's fashion capital, Parnell, Auckland's oldest suburb, is all charm, housing a broad range of art galleries and a collection of Auckland's best jewellery. Ladies lunch in Remuera or select from a superb range of choice veges, deli and meat products. Enjoying a strong cafe and restaurant culture, Parnell and Newmarket are also thriving business communities being home to a diverse range of businesses and services.

Census information confirms that our local communities are:

• Aged 35-64, professional and degree qualified
• Affluent, with higher disposable incomes
• Owners of high value, attractively furnished homes
• Socially interactive holding dinner parties and eating out regularly
• Fashion conscious
• Up to date with latest technology
• Abreast of current affairs and latest trends; and
• Choose quality over price.

Community magazines are a growing force in publishing. They enjoy a niche market and, with editorial that is local and parochial, become well-read magazines and staple parts of the community. Hence, the community magazine proves to be a useful advertising medium for local retailers as well as those appealing to the local demographic.

The Darling is distributed free to 10,000 homes and businesses in Newmarket, Parnell and Remuera. A distribution map is available on request.